1 June - 31 December 2012

Hiiibrand Awards 2012: Call for submissions

Celebrating its third year, Hiiibrand Awards 2012 is the international awards honouring brand design. Open to world-wide enterprises, design institutes, design companies, designers and students in design, Hiiibrand Awards assembles their best identity, logo and package design works. Based on the www.hiiibrand.com website, this competitions aims to improve the development of brand design while awarding those who apply themselves to the excellent works around the world.

Organizer: New Graphic
Undertaker: Hiiibrand.com


  • Kit Hinrichs, Founder of Studio Hinrichs, United States
  • Justus Oehler, Partner, Pentagram Berlin and London
  • Bill Gardner, President of Gardner Design and Founder of LogoLounge.com, United States
  • Mat Heinl, Chief Creative Officer of Moving Brand, United Kingdom
  • Claudia Boggio and Alfredo Burga, Partner of Infinito, Peru


Professional Level

Works must be identity, logo or package designs, created between January 2010 and December 2012, but without limitation on quantity. Entries from all countries are eligible. The candidates can be individuals, design companies, or institutions that hold some design works. We will not accept any bidding works or the rejection works. Concept work and/or work that was not implemented is not eligible in this level.

Student Level

Works must be identity, logo or package designs, created between January 2010 and December 2012, but without limitation on quantity. Entries from all countries are eligible. The works must be created by the students or created during their educational period, and can be either draft or implemented works.


The categories are focused on identity, logo and package design and encompass work done for corporations; business-to-business or business-to-consumer companies; consumer products or services; sports teams, venues or events; cultural, educational, or governmental institutions; or non-profit, health, or religious organisations; among a number of other industries.

  1. Identity
    Logo (new or existing) and applications
  2. Logo
    Redesigns or new introductions of a logo
  3. Package
    Redesigns or new introductions of a packaging design

Submission process

Submissions may be entered via either method below.


Participators should register and login on the Hiiibrand website. Read a detailed guide to uploading the works.

Via Email

If you choose submit your works via email, please send the files to us:

Read the full submission criteria.


The following will be awarded for both the Professional Level and Student Level: Gold Award, Silver Award, Bronze Award and Merit Award. There will also be one Grand Prix award for the Professional level and five Jury Awards for the Student Level.

Winning entrants of Grand Prix, Jury Awards, Gold Awards, Silver Awards and Bronze Awards will receive one copy of New Graphic Magazine and the awarded certifications for free.

The rest of the winning entries can receive award certificates ONLY upon request and payment. No cash awards or prize are given out to winners.

The finalists will be announced in the end of March 2013 on the Hiiibrand website.


There will be a series of exhibitions of Hiiibrand Awards 2012 in different cities. More information will be announced. See past exhibitions.

For more information, visit: www.hiiibrand.com/competion.php

Or please contact:

New Graphic / Hiiibrand
No.15 North Huju Rd.
Nanjing, Jiangsu
210013 China
T: +86 025 83215728
F: +86025 83215728
W: www.hiiibrand.com

Key dates

Early-Bird Deadline
31 July 2012 (20% off entry fees)

Regular Deadline
31 December 2012

Judging Period
Jan-April 2013