Above: "Nature Tutor"
Designed by Alia Khalid Mohamed Abdulla Ahmed Al Abdooli

Expand {ing} Green: my city my story my design
Expand {ing} Green, a project created by design students at Zayed University (an Icograda Education Network Member), attempts to create design solutions for sustainable business practices in Dubai. Expand {ing} Green is a small step towards building a green community once considering the fact that the United Arab Emirates (UAE) has the highest ecological footprint according to Living Planet Report.

Envisioning sustainable living styles, the project brief, given to the students by Assistant Professor Yunsun Chung-Shin, is to develop a brand identity and media campaign for an eco-business and to communicate it to the public. It promotes green awareness and initiates positive changes, which inevitably build a community power to fight against the climate crisis.

26 students delivered their unique stories and innovative design solutions through their business plan, branding, product, service, and/or campaign design. They each sought to redefine their responsibilities as communication designers facing the planetary challenges for the betterment of communities. The results of being patient with new learning curves, following passionate visions, envisioning meaningful changes with many sleepless nights are very positive indicators that the future of UAE design is in good hands.
 

For more information, please contact:

Yunsun Chung-Shin
Assistant Professor
Art and Design, College of Arts and Sciences
Zayed University
P.O. Box 19282
Dubai
United Arab Emirates
T: +9714 402 1463
E:
W: www.zu.ac.ae/main