'A lingua da cidade (The Language of the City)'
Icograda Student Workshop
23-26 April 2004

This workshop was a unique opportunity for graphic design students in Latin America to collaborate with students from countries around the world. The aim of the four-day workshop was to explore, examine and record the different languages of Sao Paulo and express the identity of the city through visual communication.

Each city speaks and communicates at many levels:

• The physical - the environment / the architecture
• The mental - the activities: the business / the professions
• The emotional - ways of living / social issues
• The spiritual - the soul and heartbeat of the city

The tools  used were drawing, collages, found objects and other means of visual documentation. The final concepts and ideas included posters, alphabets, logotypes, symbols, in both 2 and 3 dimensions.

The students participating worked in mixed groups, each with a workshop leader.

Student Workshop Leaders:

• Priscila Farias(Brazil)
• Cassio Leitao (Brazil)
• Ricardo Leite (Brazil)
• Kurnal Rawat (India)
• Halim Choueiry (Lebanon)
• Gerardo Kloss (Mexico)
• Garth Walker (South Africa)