A selection of the Congress images by Stuart Alden available on Flickr.
20 October 2007


El Palacio de Convenciones de La Habana
20-26 October 2007

The Congress offered a memorable gathering of the international design community who shared a week of dynamic programming and explored the possibilities of the relationship between culture and design. La Habana was the international capital of graphic and communication design in October 2007 - as more than 500 designers, consultants, design managers, design researchers, buyers of design services, educators and students from more than 60 countries gathered to share and to learn.

"Some of the speakers’ presentations, including Shigeo Fukuda, Paula Scher and Ahn Sang Soo, were very inspirational. Also the exhibition of the posters on Cultural Diversity was interesting to see since viewers can witness the sharing value on the diversity among the designers from all different parts of the world."
- Jumin Lee, Communication Designer, JML Studio (Vancouver, Canada)

"As an executive of a design association in Canada, the Icograda Congress not only gave me a broader view of our industry but made me realize that we share more similarities than differences."
- Mark Busse, President, BC Chapter of GDC. (Vancouver, Canada)

International Conference

The International Conference took place over three days and gave participants a chance to learn from renowned speakers from all sectors of the globe in an international design conversation.

Opening formalities

  • Ruben del Valle, CNAP President (Cuba)
  • Montserrat Martell, UNESCO (Cuba)
  • Jacques Lange, Icograda President (South Africa)

Design, media and mass culture

  • Paola Antonelli (USA/Italy)
  • Omar Gonzalez (Cuba)
  • Wally Olins (United Kingdom)
  • Ahn Sang-Soo (Korea)
  • Ruben Fontana (Argentina)
  • Heloisa Crocco (Brazil)
  • Ken Shadbolt (Australia)
  • Allyson Vanstone (Qatar)

Design and urban identity

  • Eric Belousov (Russian Federation)
  • Paula Scher (USA)
  • Don Ryun Chang (Korea)
  • Jorge Bermudez (Cuba)
  • Shigeo Fukuda (Japan)
  • Richard Frick (Switzerland)
  • Pepe Menendez (Cuba)
  • Dr. Ajanta Sen (India)
  • Alejandro Ros (Argentina)

Design, development and new frontiers

  • Leimei Julia Chiu (Japan)
  • Jose Bruzzone (Chile)
  • Brenda Sanderson (Canada)
  • Pablo Kunst (Argentina)
  • Lise Vejse Klint (Denmark)
  • Alan Jacobson (USA)
  • Alejandro Magallanes (Mexico)
  • Maurice Woods (USA)
  • Victor Casaus (Cuba)

Closing formalities

  • Jacques Lange, Icograda President (South Africa)
  • Fernandos Rojas, Vice Minister of Culture (Cuba)

Icograda Education Network Conference

The Icograda Education Network (IEN) Conference presented refereed papers on design education and culture.


The Congress featured three official exhibitions.

Posters for cultural diversity

This international exhibition included posters from 100 designers invited from all over the world, including 15 from Cuba. The exhibition contributed to raising awareness in the international community of the importance of preserving cultural diversity in our global society. The exhibition was sponsored by the UNESCO Regional Office for Latin America in collaboration with the International Council of Graphic Design Associations. Icograda is a member of UNESCO's Global Alliance for Cultural Diversity.

Curator: Hector Villaverde
Venue: National Museum of Fine Arts (Universal Art Building)

Eduardo Munoz Bachs - Cinema Posters

Sponsored by the Cuban Cinema Institute (ICAIC), the exhibition featured a comprehensive selection of the work of the Cuban poster designer Eduardo Munoz Bachs, widely regarded as the most important creator of Cuban film posters.

Curators: Sara Vega and Fabian Munoz
Venue: National Museum of Fine Arts (Cuban Art Building)

Graphic Cuba

Graphic Cuba took an inclusive approach to the breadth of design acitivity in Cuba. Spanning from 1959 to 2007, it presented a comprehensive retrospective of Cuban graphic and visual communication design, including editorial and identity design, posters, billboards, websites, promotional spots, packaging and stamps. The pieces were selected based on their importance and not by their authors, although many of the Cuban best designers were represented with the exhibition.

Curators: Pepe Menendez, Pedro Contreras and Hector Villaverde
Venue: Casa de las Americas


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