Photo: Christopher Liechty
09 July 2006


University of Washington
9 - 15 July 2006

Defining Design on a Changing Planet: Icograda Design Week in Seattle was an international forum for discussion about the role of design in the face of incredible change in the world. It addressed how designers contribute to a healthy world economy while being mindful of the cultural, environmental and political impact of design.

This was the first US-based Icograda Design Week, presented in partnership with the AIGA Centre for Cross-Cultual Design at the University of Washington in Seattle. A highight of the event was the presentation of an Icograda Achievement Award to Sara Little Turnbull.

"The ICOGRADA design week was an opportunity to identify design-related issues in the context of globalisation and in relationship to developing countries. It also gave me the right context in which to think of strategies on how to tackle some of these issues within UNESCO."

- Sali Sasaki, Assistant programme specialist, Division for Arts and Cultural Enterprise, Culture Sector, UNESCO

Download the conference programme.

International Conference

Moderated by Don Ryun Chang (Korea), Icograda's President Elect, and Pat Hansen (USA), Chair of the Speakers' Committee. Presenters included:

  • Darrel Rhea, CEO - Cheskin (USA)
    Making Meaning by Design: Creating Sustainable Value for Human Beings
  • Stanley Hainsworth, Global Creative Director - Starbucks (USA)
  • Adelia Borges - (Brasil)
    Design for a world of solidarity
  • Linda Fu - (Australia)
    The significance of globalisation and its implication for visual communication design
  • Esen Karol - (Turkey)
    Sending off bottles to the sea
  • Mervyn Kurlansky - (Denmark)
    A Personal Design Journey - Towards Social Responsibility
  • Saki Mafundikwa - (Zimbabwe)
    The Globalisation Of Graphic Design: An Attainable Goal?
  • Ravi Naidoo - (South Africa)
  • Sanja Rocco - (Croatia)
    The role of design: from socialism towards capitalism
  • Henry Steiner - (Hong Kong)
  • Omar Vulpinari - (Italy)

Over the fence seminar

This one-day event showcased the influences shaping design today, included work from the student workshop and profiled emerging designers from Central America, the United States and Canada.
  • Tarek Atrissi - (The Netherlands)
  • Sean Bolan - (United States)
  • Cristina Chiappini - (Italy)
  • Halim Choueiry - (Qatar)
  • Lorraine Gauthier - (Canada)
  • Andrea Marks - (United States)
  • Alejandro Quinto - (Canada)
  • Chang Sik Kim - (South Korea)
  • Maurice Woods - (United States)
  • Henk Van Assen - (United States)

Student workshops

Design students joined small classroom environments led by leading educators and practitioners. Groups workshoped subject matter based on the UN Millennium Development Goals and the workshop results were showcased during the Over the Fence Seminar.

See the workshop results.



  • Major sponsors: Adobe, Microsoft, Starbucks, Sappi
  • Exhibiting Sponsors: Aquent, University of Washington
  • Media Partners: Taxi, IdN Magazine, Colors, Netdiver, Package and Design
  • Print Sponsor: Trojan Litho