Above: Giant poster of the Congress at the National Centre of Performing Arts (the Opera house), venue for the opening ceremony
26 October 2009 - 30 October 2009

2009 - Beijing (China)

XIN: Icograda World Design Congress 2009

Professional colleagues gathered to reflect on the past, examine the present and look into the future of communication design in Icograda bi-annual congress.

Under the theme Xin, the Icograda World Design Congress 2009 in Beijing explored the capacity of design to integrate with other media, to transcend national, cultural and economic confines, and to benefit the world at large.

XIN Manifesto

Literally signifying human speaking and hence message/letter in Chinese, Xin-信represents a primitive means of communication. Yet today XIN has come to encompass more dimensions than ever before:
  • Xin-xi (Information) - human communication
  • Xin-nian (Vision) - designing a better world
  • Xin-ren (Trust) - understanding and collaboration
  • Xin-yong (Credibility) - reliability and responsibility
  • Xin-xin (Faith) - believing in hope
Through the theme of XIN-信, Icograda World Design Congress 2009 Beijing explored the contemporary issues and challenges facing communication design. The Congress addressed these issues and challenged in four dimensions throughout the three days of its international conference:
  • A(ccess) - design democracy and accessibility
  • B(alance) - unity, harmony
  • C(ommunicate) - information and cross-cultural communication
  • D(efine) - design of the future and for the future
The UN General Assembly instituted World Development Information Day in 1972 drawing attention of world public opinion to development problems and the need to strengthen international cooperation to solve them (resolution 3038). The Assembly was disturbed by the issues and decided that the Day should coincide with United Nations Day, 24 October, which was also the date of the adoption, in 1970, of the International Development Strategy. 24 October was also the first day of XIN Beijing.

The General Assembly believed, like designers, that improving the dissemination of information through communication design and the mobilization of public opinion, particularly among young people, would lead to greater awareness and cooperation in solving the problems of international development.

Pre-Congress Workshops

The Pre-Conference Workshops was a special feature of Icograda World Design Congress 2009. The workshops took place on 19- 24, October 2009 in many cities around China, including Beijing, Shanghai, Hangzhou, Shenyang, Jinan, Guilin, Suzhou, Nanjin, and Jingdezhen. The project welcomed international designers, design educators and design students to join their Chinese counterparts in a unique exploration of local Chinese art and design. The results of the workshops where collected and exhibited during the Congress in Beijing.

XIN Keynote Speakers

Keynote presentations for the International Conference will took place on 26 October at Beijing's National Grand Theater, designed by the French architect Jean Andreu. Parallel sessions continued on 27-28 October at the Central Academy of Fine Arts, host organiser of the Icograda World Design Congress.
  • Long Yongtu (China)
  • Pan Gongkai (China)
  • Peter Isaacson (United States)
  • Sol Sender (United States)
  • Kohei Sugiura (Japan)
  • Jan Van Toorn (the Netherlands)
  • Patrick Whitney (United States)

International Conference Speakers

Below the speakers who shared their perspectives at the two day International Conference.
  • Huda Smitshuijzen Abifares (Lebanon)
  • Marc Alt (United States)
  • Andrew Ashton / Studio Pip&Co (Australia)
  • Ann Yu-Chien (China Taiwan)
  • Peter Bankov / [kAk) magazine (Russia)
  • Ruedi Baur (Switzerland)
  • David Berman (Canada)
  • Bi Xuefeng (China)
  • Ruth Klotzel (Brazil)
  • David Carson (United States)
  • Anne Chick (United Kingdom)
  • Brian Collins (United States)
  • Irma Boom (Netherlands)
  • Base Design (Belgium)
  • Sheila Levrant de Bretteville (United States)
  • Richard Doubleday (United States)
  • Brian Dougherty (United States)
  • Kiko Farkas (Brazil)
  • Leslie Gallery-Dilworth / SEGD (United States)
  • Amy Gendler / AIGA China (United States)
  • Ric Grefé / AIGA (United States)
  • Huang Yung-Sung (China Taiwan)
  • Peter Hall (United States)
  • He Jianping (China)
  • Dan Hill (United Kingdom)
  • Jiang Hua (China)
  • Kan Tai-Keung (China Hong Kong)
  • Tavs Jorgensen / Autonomatic (Denmark)
  • Zuzana Lednická (Czech)
  • Li Degeng (China)
  • Liu Zhizhi (China)
  • Lou Yongqi (China)
  • Lü Jingren (China)
  • LUST (the Netherlands)
  • Ma Ke (China)
  • Laurence Madrelle (France)
  • Victor Margolin (United States)
  • Ron Newman (Australia)
  • N55 (Denmark)
  • Carsten Nicolai / Alva noto (Germany)
  • Ruri Noguchi / GK Design Group (Japan)
  • Achyut Palav (India)
  • David Pidgeon (Australia)
  • Qiu Zhen zhong (China)
  • Fiona Raby / Dunne & Raby (United Kingdom)
  • David Reinfurt / Dexter Sinister (United States)
  • Michael Rock /  2x4 (United States)
  • Kijo Rokkaku (Japan)
  • Rod Roodenburg (Canada)
  • Mehdi Saeedi (Iran)
  • Joachim Sauter /ART+COM (Germany)
  • Helmut Schmid (Germany)
  • Markus Schneider / thismedia (Germany)
  • Ronald Shakespear (Argentina)
  • David Small (United States)
  • Leonardo Sonnoli (Italy)
  • Gloria Escribano (Argentina-Spain)
  • Les Suen (China Hong Kong)
  • Isao Suzuki (Japan)
  • Song Xiewei (China)
  • Nille Svensson / Sweden Graphics (Sweden)
  • Hilton Tennant (South Africa)
  • Sophie Thomas (United Kingdom)
  • Alice Twemlow (United States)
  • Andreas Uebele (Germany)
  • Michael Vanderbyl (United States)
  • Omar Vulpinari / Fabrica (Italy)
  • Wang Xueqing (China)
  • Wan Jie (China)
  • Remco Vlannderen / Submarine (the Netherlands)
  • Stanley Wong (China Hong Kong)
  • Xu Bing (China)
  • Yao Dajuin (China Taiwan)
  • Garson Yu (United States)
  • Yoo Ho Seob (Korea)
  • Zheng Shuyang (China)
  • Zhu Dake (China)
  • Michel de Boer

Education Conference speakers

The Congress will concluded with an international Education Conference on 29-30 October.
  • Antoine ABI AAD (Lebanon)
  • Deborah Alden (Singapore)
  • Audra Buck-Coleman (US)
  • Paula DiMarco (US)
  • Anne Ghory-Goodman (US)
  • Emma Jefferies (UK)
  • Helmut Langer (Germany)
  • Xiao Yong (China)
  • Eric Ligon (US)
  • Ian McArthur (Australia)
  • Zhang Pengchuan (China)
  • Ann McDonald (US)
  • Kathryn Mckelvey (UK)
  • Pan Lusheng (China)
  • Simon McIntyre (Australia)
  • Elizabeth (Dori) Tunstall (Australia)
  • Zhao Jian (China)
  • Michele Wong (US)
  • Wang Xiaojie (China)
  • Karin Watson (Australia)
  • Joyce Yee (UK)
  • Lawrence Zeegen (UK)

About the Icograda World Design Congress

2009 marked the first time the Icograda World Design Congress was hosted in China.  The Congress has been held biennially since 1964 and brings together the international communication design community to explore themes that are shaping the profession and its practice. The Icograda World Design Congress is recognised as one of the most representative gatherings of communication designers in the global calendar, drawing delegates from the 67 countries 
and regions within Icograda's network.


The Central Academy of Fine Arts

The Central Academy of Fine Arts (CAFA) is the only national art education institution in China directly under the Ministry of Education . Tracing its history back to 1918, CAFA now offers undergraduate, postgraduate and Ph.D. programmes in fine art, design, architecture and art theory and history. CAFA's School of Design offers undergraduate, graduate and Ph.D. degrees in programs ranging from visual communication design, product design, fashion design, photography, digital media to design theory and history. The School of Design plays an important role in promoting design in China and is intensively involved in design activities, most noticeable of which are its designs for the 2008 Beijing Olympics.

National Centre for the Performing Arts

National Centre for the Performing Arts is a dynamic new icon to the arts in the heart of old Beijing. The Centre's ultra-modern architecture is in sharp contrast to its neighbours, the Great Hall of the People, Tian'anmen Square and the ancient Forbidden City. The National Centre for the Performing Arts is far more than a spectacular and futuristic building. 

Beijing Industrial Design Center

Member of International Council of Societies of Industrial Design (ICSID), International Council of Graphic Design Associations (Icograda), Member of China Industrial Design Association (CIDA), and recognised by ISO9001 International Quality Management System.

Established in 1995, Beijing Industrial Design Center (BIDC) is directly affiliated with Beijing Municipal Science & Technology Commission. BIDC assists the government in promoting the development of design industries as a public institution and an independent entity.

Beijing Gehua Cultural Development Group

Incorporated in December 1997, Gehua Cultural Development Group is a large state-owned cultural business in Beijing committed to cultural services provision and the promotion of the cultural and creative industries. Gehua is actively involved in a number of large cultural projects and was a major service provider to the Beijing Olympics in ticketing, BIMC (Beijing International Media Centre), One World One Dream theme exhibition, music production for the opening and closing ceremonies among other projects.