[Image: Icograda Design Education Manifesto 10-year anniversary Conference. Photo by Mr. Zhang Pengyi (China)]
Above: Icograda Design Education Manifesto 10-year anniversary Conference. Photo by Mr. Zhang Pengyi (China)
01 November 2010 - 04 November 2010

2010 - Jinan (China)

Icograda Design Education Manifesto 10-year Anniversary

The Icograda Design Education Manifesto 10-year anniversary celebrations took place from 1-4 November 2010 in Jinan, China. Hosted by Icograda Education Member, Shandong University of Art and Design (SUAD), the four day event included student and professional exhibitions, a two day conference and a workshop.

Pre-conference workshops - "Cultural Communication and Design Sharing"

30 schools were invited to send students to take part in the pre-conference workshops hosted by SUAD. Seven workshops were held in an effort to investigate the role of design in cultural communication. Workshops included Visual Communication (3 groups), Industrial Design, Modern Handicraft, Fashion Design, Design Management, Digital Art and Communication and Makeup Art.

2 November: Conference - Future of Design Education

The day started with an opening reception from Pan Lusheng, President of SUAD, and Omar Vulpinari, Icograda Vice President. This was followed by a word from the Manifesto co-chairs, Professor Ahn Sang-Soo and Audrey G. Bennett, Associate Professor of Graphics at Rensselaer Polytechnic Institute in New York, and He Jie, Vice Director of the Academy of Arts and Design of Tsinghua University, China.

Conference delegates were also given a tour of the pre-conference workshop exhibition, the 'Manifesto. Second Edition' exhibition and the SUAD museum.

In the afternoon, 11 international educators and professionals from East and West took to the stage to reflect on issues facing current educators and how design education and curricula need to change in order to prepare the next generation for changes in the profession and the job market.

The international roster of speakers included:
  • Chen Xiaolin, Professor, Art College, Sichuan University (China)
  • Pan Lusheng, President, SUAD & China Design Academy (China)
  • Wang Min, Director of School of Design, Central Academy of Fine Arts (China)
  • Xiao Yong, Vice President of Icograda, Professor, Central Academy of Fine Arts (China)
  • Wang Dawei, Professor, College of Fine Arts, Shanghai University (China)
  • Audra Buck-Coleman, Professor, University of Maryland (United States)
  • Omar Vulpinari, Icograda Vice President, Professor, University of San Marino (Italy)
  • Kong Sen, Secretary General, Shenzhen Graphic Designer Association (China)
  • Wang Tianjian, Industrial Design Center, Haier Group (China)
  • Guy Schockaert, Icograda President 1997-1999 (Belgium)
  • Amy Gendler, Professor at Central Academy of Fine Arts (China) and Director of AIGA (United States)

3 November: Icograda Design Education Manifesto Workshop

Over 40 participants took part in the Icograda Design Education Manifesto workshop led by co-chairs Prof. Ahn Sang-Soo and Associate Prof. Audrey G. Bennett. The morning started with introductions and a general session in which each participant identified keywords to be added to the manifesto. As a group, the workshop attendees established key issues that affect design education in their regions and across the world. After a scrumptious lunch, participants broke out into three groups: East, West and a third group including participants from both East and West. All groups brought forward the results of their breakout sessions and final recommendations for the Manifesto update.

4 November: Excursion

Delegates of the conference and workshop attendees had a opportunity to visit Qufu, Confucius' home town. The group spent some time in the Kong Family Mansion and visited the Cemetery of Confucius.

About the Icograda Design Education Manifesto

The Icograda Design Education Manifesto, a key legacy of Oullim, is a core document that defines Icograda's position on design education. The manifesto advocates that design education must be a learning-centred environment, enabling students to develop their potential in and beyond academic programs.

The Icograda Design Education Manifesto was developed in 2000 as collaboration by an international group of designers. Participants represented a geographically, politically, economically, culturally, and socially diverse cross section of the design education community, including individuals from Brazil, China, Germany, India, South Korea, the Netherlands, South Africa, and the United States.

Prof. Ahn Sang-Soo convened two workshops in March and June 2000. The first explored the shift in the definition of design, while the second developed the language of the Manifesto. The document was translated into ten languages and presented at the 2000 Icograda Oullim Congress in Seoul. 

A 2002 article "Between Word and Deed: The Icograda Design Education Manifesto, Seoul 2000" by Sharon Helmer Poggenpohl and Ahn Sang-Soo outlines the process of developing the Manifesto.


For more information, please contact:

Diala Lada
Projects Manager
Icograda Secretariat