Visit the official website for the event: http://icogradadesignweektorino.aiap.it

Icograda Design Week Torino will be held in a unique and internationally prestigious context as it will be included in the Torino 2008 World Design Capital agenda. Now in its first year, this biennial event will be hosted in the city of Torino, where international events devoted to every single design sector will be held throughout 2008.

This will be a leading European event in terms of size and quality. It will include a three-day international conference as well as exhibitions, forums and several workshops for students. The speakers will be major international authorities in different sectors of visual communication: branding, advertising, graphic design, web design, interactive design, type design, animation, illustrations and new media art.

This conference will address an international audience of professionals, journalists, entrepreneurs, teachers, researchers, design and visual communication students, as well as architects, town planners, product and interior designers, and anyone interested in the effect of design and communication on contemporary culture.

The Theme: Multiverso
Multiverso is a multifaceted reality that gathers different cultures and often unpredictable interaction methods: this world is not subject to one-way laws, consisting instead of different and diverging potential developments.

This multiverso vision applied to visual communication paves the way for new project developments, so as to identify the most suitable answers to the complex world we live in. Identity design has already gradually moved away from the idea of creating perfect systems to guarantee consistency and a univocal approach as supreme values, shifting instead towards flexible identities that can be adjusted to the context. Other communication and, broadly speaking, project areas, can benefit from the same type of approach. The conference will explore the opportunities that may arise from both the perspectives of theoreticians studying the premises and the designers working along this line: their input will show different ways through which multiverso can reveal itself.

Social Multiverso: Multiverso as a social tool
The process leading to a project is becoming increasingly important: it can be crucial to the actual understanding of the problem connected with communication as part of a larger context, where customers and designers, as well as users and citizens, have a say. The purpose behind it is to devise useful and shared understanding tools that may positively affect cultural differences in local and global social contexts alike.

Technological Multiverso: Multiverso as human technology
Technology is a precious tool if used not only to guarantee speed, perfection and accuracy, but as a way to record and give exposure to a complex and flowing, imperfect world that is prone to error but that is nonetheless alive for those very reasons. A technology made by man and in friendship with man, where fortuitousness and interferences are also vital elements of innovation.

Interactive Multiverso: Multiverso as an open and participatory project
The project is not finished until it meets with the audience it targets; even more so when it remains open, offering the spectator an active role. Design based on a relational strategy generates participation and involvement. When loosening control, the designer leaves a margin of unpredictability to the end result, for which the public will also be responsible.

Sustainable Multiverso: Multiverso as a sustainable project
Planning messages and designing objects, and taking into account the environment hosting them, means identifying new and non-invasive communication methods that do not affect the environment, reducing the number of signs and interventions actually required, whilst identifying a non-prevaricating, open, flexible language that is sensitive to the world around.

Cultural, networking and business opportunities
Each Icograda Design Week is an international cultural and business event. It is your best method of gaining specific industry knowledge while networking with top design professionals, educators, students and executives from companies operating in the design field from around the globe. Our conferences identify challenges and provide expertise for business leaders in the industry. Your presence at the Icograda Design Week Torino will put you and your organisation in direct contact with senior-level executives in the communication design industry, providing opportunities for one-on-one networking and communication with the key influencers and decision-makers.

Programme
The event includes the following components:

- Three-day international, multi-disciplinary conference
- Three-day student workshop
- “Multiverso” exhibition
- “Italic 2.0” exhibition
- “Alba” exhibition
- Trade show
- Icograda Executive Board Meeting
- Regional Design Exchange Meeting
- Multiple social and cultural events

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Presenting partners:




For more information, please visit : http://icogradadesignweektorino.aiap.it
For general information, email:

For inquiries regarding the Icograda Design Week in Torino, please contact

Cristina Chiapini
AIAP, Vice-President
E: aiap@aiap.it

Francesco E. Guida
Sponsorship and local Media Partnership
T: +02 29520590
E:

Or contact the Icograda Secretariat:

Michal Steckiw
Manager, Programmes & Partnerships
Icograda, Montreal, Canada
T: +1 514 448 4949 x 230
E: msteckiw@icograda.org


About AIAP
Icograda Design Week Torino is designed, managed and organized by Icograda and by Aiap – Italian Association of Visual Communication Design.

AIAP: The association that unites professionals of graphic design and visual communication on the Italian national territory. Established in 1945, the organisation is one of the founding members of Icograda. Aiap’s mission is to champion the advancement and development of the profession and culture of graphic design both in the areas of practice and education.

AIAP promotes the consciousness of practice of communication design through moral and ethical commitment within the field.

AIAP promotes its activities and pursues its objectives via numerous channels such as Progetto Grafico magazine, Aiap's institutional website, the blog SocialDesignZine (sdz.aiap.it), Progetto-Italic (www.progetto-italic.org), catalogs, publications, the organization of events, exhibitions and educational activities.

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Media Partners

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Corporate partners