The Seoul Design Olympiad 2008 is a world design festival, organised by Seoul Metropolitan Government to enhance and promote Seoul as the center of world design, in line with its designation as the World Design Capital in 2010. It consists of Seoul Design Conference, Seoul Design Exhibition, Seoul Design Festival and Seoul Design Competition.

Seoul Design Competition Call for submissions
Seoul is embracing the future with specific design visions and strategies to deal with anticipated global and local environmental problems. The goal of this competition is to envision the sustainable urban life of the future in support of the new vision of Seoul. By broadening the scope of the futuristic ideas through this international competitiveness, the Seoul Metropolitan Government would like to incorporate the winning design schemes into its "New Visions of Seoul". The winning design will be reflected into urban projects such as "Hangang Renaissance" and the "Clean and Green Seoul" projects to produce new urban products, systems and environments.

Theme
Design is AIR - sustainable city life of the future
The 1st Seoul Design Competition has chosen its theme as"Design is Air", in relation to ubiquitous technology and sustainable city life of the future. Seoul is changing and developing quite rapidly and the citizens of Seoul are adding to the past transformation through constructing new subway lines, implementing a new bus line system, designing new buildings, and creating more green parks around the city. All of this is being done under the motto of "Clean and Attractive Global City". Seoul is striving to renew its cityscape from one that is plain and practical to one that is environmentally-friendly, and convenient and pleasant to live in.

Field of Competition

• Earth (地) - Environment: Earth as a materialistic base of human life: architecture, landscape, space, etc.
• Water (水) - Communication in Flow: Water as conversation and information flows: graphic design, information design, animation, etc.
• Wind(風) - Experience in Media City Scape: Wind as a medium for daily experiences of urban life: communication, information service system, design experience and transportation equipment, etc.
• Fire(火) - Objects in Urban Culture: Fire as mediator among earth, water and wind, and a new facilitator of culture: objects and creative concepts which cross the boundary of products, fashion and industrial art.

Eligibility
Students and professionals in the field of design around the world, with no limitations, are eligible to submit work.

Any kind of artwork design will be allowed as entry as long as it corresponds with the theme of the competition:"Design is AIR - Sustainable City Life of the Future" by choosing the most suitable among the four sectors such as: "Earth, Water, Wind, and Fire."

Earth, Water, Wind, Fire are the concepts supporting the theme of the Design Competition - "Design is AIR- Sustainable City Life of the Future" - as well as the four fields of application.

Thus, the artwork does not have to conceptualize earth, water, wind, or fire that are the suggested natural elements in the application guidance.

Jury

• Young Sub Kim - Professor, Sung Kyun Kwan University
• Ho Ik Chang - Professor, Seoul National University
• Jae Jin Shim - Executive Vice President, Koaswell Co. Ltd.
• Shi Hyung Jeon - Creative Director, Jeon Associates
• Hak Beom Kim - President, Korean Institute of Landscape Architecture
• Jin Kim - Vice President, LG Electronics
• Tai Ho Kim - President, Korea Association of Industrial Designers

Download the Jury biography (PDF - 348KB)
Download the complete Jury list (PDF - 20KB)

Awards

Reviewed by professional jury

• 1 Grand Prize: $5,000 USD + invitation to major events
• 4 Gold Prizes, for each of the four categories: $2,500 USD + invitation to major events
• 4 Silver Prizes, for each of the four categories: $1,500 USD + invitation to major events
• 10 Bronze Prizes, regardless of category: $1,000 USD

Citizen's vote (double prize is possible with Professional's award above)

• Several People's Choice Awards: $500-$3,000 USD (total $10,000 USD)

Honorable Mentions

• Awarded a medal and supplementary award, exhibited after the first review.

Exhibition
For the second stage (The field evaluation), the accepted artworks will be exhibited at Seoul Jamsil Olympic Sports Complex . (Scheduled Oct. 10 ~ Oct. 30)

Reproduction rights
The applicant possesses the intellectual property right of his/her own art works.

Download the Seoul Design Competition call for submissions, or visit the Seoul Design Olymipad event description for more details.

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For more information, please contact:

Design Planning Division
Seoul Design Headquarters
Seoul Metropolitan Government
100-739 15 Deoksugung-gil
Jung-gu
Seoul Korea

Jenny Ryu
T: +82 2 6361 3436
F: +82 2 6361 3435
E:
W: http:/sdo.seoul.go.kr/eng