26 - 30 October 2009


Join professional colleagues in our bi-annual gathering to reflect on the past, examine the present and look into the future of communication design.

Under the theme Xin, the Icograda World Design Congress 2009 in Beijing will explore the capacity of design to integrate with other media, to transcend national, cultural and economic confines, and to benefit the world at large.

Key dates

Pre-Congress Workshops
19-24 October 2009

General Assembly
24-25 October 2009

International Conference
26-28 October 2009

Education Conference
29-30 October 2009

XIN Manifesto

Literally signifying human speaking and hence message/letter in Chinese, Xin-信represents a primitive means of communication. Yet today XIN has come to encompass more dimensions than ever before:

  • Xin-xi (Information) - human communication
  • Xin-nian (Vision) - designing a better world
  • Xin-ren (Trust) - understanding and collaboration
  • Xin-yong (Credibility) - reliability and responsibility
  • Xin-xin (Faith) - believing in hope

Through the theme of XIN-信, Icograda World Design Congress 2009 Beijing seeks to explore the contemporary issues and challenges facing communication design. The Congress attempts to address these issues and challenges in four dimensions throughout the three days of its international conference:

  • A(ccess) - design democracy and accessibility
  • B(alance) - unity, harmony
  • C(ommunicate) - information and cross-cultural communication
  • D(efine) - design of the future and for the future

The UN General Assembly instituted World Development Information Day in 1972 drawing attention of world public opinion to development problems and the need to strengthen international cooperation to solve them (resolution 3038). The Assembly was disturbed by the issues and decided that the Day should coincide with United Nations Day, 24 October, which was also the date of the adoption, in 1970, of the International Development Strategy. 24 October is also the first day of XIN Beijing

The General Assembly believed, like designers, that improving the dissemination of information through communication design and the mobilization of public opinion, particularly among young people, would lead to greater awareness and cooperation in solving the problems of international development.

Communications designers of the world, join us in action at Xin-信 Icograda World Design Congress 24-30 October 2009 Beijing.

For more information, visit: www.beijing2009.org

Presenting partners

Corporate partners

Media partners

An overview of the week of events held in Beijing from 24-30 October.
Plan how to get around your Congress week with these handy maps.
Showcase your company, association or educational institution.
A selection of speakers to share their perspectives at the International Conference
A series of pre-Congress workshops in select cities


IEN Conference speakers announced
The top 50 selected papers will be published in book form and on the Icograda website

Call for Creative Design
Seeking exclusive art and design work for Impressions of China National Centre for the Performing Arts.

Jan van Toorn and Patrick Whitney to be keynote speakers
Two more internationally renowned professionals will join us at the opening ceremony in Beijing.

Sol Sender to be keynote speaker
The creative lead of the Obama '08 campaign identity will be one of the keynote presenters

Adobe partners with Icograda
Adobe Design Achievement Awards ceremony held at Congress

About Beijing

Visit the Congress website for more information about Beijing.