SBB/BBA is a professional organization of visual communication design (graphic design) associating the designers, artists and theoreticians in its creative section, and the representatives of adjoining professions, institutions, firms, and schools directly related to the graphic arts, organisers, executors, administrators of the exhibitions of visual communication and their graphic forms, as well as friends of graphic forms of visual communication in its organization section.

SBB/BBA is a member of the Union of the Visual Artists of the Czech Republic, and a member of the ICOGRADA (International Council of Graphic Design Associations).

SBB/BBA fulfils coordinating role for the IBCC (International Biennales Coordinating Committee)

The aim of the SBB/BBA is to propagate the graphic design as a modern artistic medium of contemporary visual communication and to promote its full-scale incorporation into the social life.