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That's a great point, David. I am an art director at an interactive agency where we basically handle the online versions of the newspaper inserts. Our work is so much more targeted and efficient than our print counterparts. I guess the issue comes down to the kid slinging the papers. One-size-fits-all is a much easier task.

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Catherine Morley said:

David, In an effort to reduce my carbon footprint as well as cut costs out here in Thailand, I've stopped receiving Western design mags as well. All those ads. Being shipped all those miles. Eventually add up. ps: congrats on the new Icograda blog.

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one of my session with my students was talking about where the paper comes from, a giant forest will be varnished when don't care about how modern life could affect the nature. now i welcome the students with used paper when we discuss about their design project and push them to think twice and more when they planned to produce their design in large size.

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Given the poor financial position of local newspapers in North America, I worry who will cover the news? Without a mass readership, there is not enough income for professional journalists -- do bloggers have to make up the difference as volunteers? Finally, my understanding of the economics is that online delivery (free, with advertising) is not paying the bills of publishers compared to print copies. Trees are relatively renewable, we haven't yet solved the problem of the computer lifecycle waste stream.

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