15 April 2009

DESIGNING FOR CHANGE

This latest Blog contribution by David Oberholtzer encourages designers to look at their role as catalysts for positive change in the context of current social, environmental and economical challenges.

Philadelphia (United States) - With Earth Day quickly approaching, it seems appropriate to highlight design for social and environmental change. Environmentally we are at a tipping point, if mankind proceeds the current rate, the consequences of our actions will be somber, to say the least. While standing at this crossroads, it begs the following questions: As a community, can design be a proponent for positive change? What is our role in the greater society? What is the best means to maximize our efforts? While there may be no simple answer, forging a dialog with one another can aid the design world in developing strategies to tackle some of the most pressing environmental, social, and economic issues of our time.

Soft Spot's first issue, entitled 'What the *#&! is social design', states: "Design is no longer a one-way street. If the users who encounter your design don't add to the design's value in some way, then you are doing something wrong. Gone are the days in which a designer fights for causes by making an awareness poster or a book that informs people about an issue. The only way to make the world a better place is to invite and inspire everyone to work for it"

Looking beyond their assertive views, the passionate sentiment is worth reflection. Creatives have a unique capacity to bring about absolute change via ideas, stories, and case studies on design, to the world in which we live.

You are invited to share your thoughts, ideas, and stories in regards to this important subject to continue the stream of dialogue. We've included a short-list of resources below that are worth a look. Please feel free to add to the list.

Competitions
Good 50X70
Greener Gadgets
Urban Re:Vision

Design Initiatives
Designers Against Human Rights Abuse (DAHRA)
Soft Spot
Project H
The Better Project
One laptop per child

Organisations
Designers Accord
Design 21
World Changing
Social Design Site
AIGA Center for CrossCultural Design

Design Education
Project M
Design Matters

Bookshelf
Do Good Design
Design is the Problem: The Future of Design Must Be Sustainable
Good Ideas in 2009
SustainAble





About David
David Oberholtzer has over 10 years of professional design experience working with nationally known design studios and designers in NYC, San Francisco, and Philadelphia. He founded Oberholtzer Creative, a multi-disciplined design studio 2 years ago and recently began Visual Culture a daily graphic design blog geared towards sustainable design/social design on an international level. He holds a BFA in Graphic Design from the University of the Arts in Philadelphia.

David Oberholtzer
113 E. Durham Street
Philadelphia, PA 19119
T: +1 267 974 9780
E: 
W: www.oberholtzer-creative.com
Blog: www.oberholtzer-creative.com/visualculture

Comments:

Armani said:

Excellent piece. Very encouraging. These resources are on point too.

4:34 PM | April 15, 2009 PST (GMT - 8)

zh said:

"Design is no longer a one-way street. If the users who encounter your design don't add to the design's value in some way...Gone are the days in which a designer fights for causes by making an awareness poster or a book that informs people about an issue." This comment really resonates with me and is giving me much pause for thought. Thank you!

4:43 PM | April 22, 2009 PST (GMT - 8)

A. said:

Thanks for the links. I hadn't seen a few of them. I also recommend http://backspace.com/notes/ -- a long-running blog on social design and activism.

7:17 PM | April 22, 2009 PST (GMT - 8)

Magalie Pedrono said:

Thank you David for this post! Yeah it's true it's time for Change: Design has great tools to enable it and I'm glad that more and more designers are conscious of this! I also really enjoyed reading the Soft Spot's quote and especially the end: "The only way to make the world a better place is to invite and inspire everyone to work for it" Indeed, I think that the user has to be considered as a true actor in his environment and not just like a simple “consumer of better conceived products services” and this, in order to empower him to become aware of his own impact and become responsible by himself. This process can really increase the impact of the product or service created, because more than a sustainable creation, that is already good but most of the time, doesn't change the traditional habits; the product/service designed this way can, by its use, enable people to adopt a responsible behavior! And I deeply think that this should be the futur of traditional design (shaping things and services). I also like the idea of spreading the word about Social Design in its broadest sense: the creation of social reality! Like we say in the SocialDesignSite, every decision we make every day, has consequences on the world around us, and on the worlds of others. And in this sense we are all “social designers” of this world. Thank you also for including the project your resource list! All the best, Magalie

8:06 AM | April 23, 2009 PST (GMT - 8)

aiga xcd said:

Please add to the list of Organisations: AIGA Center for CrossCultural Design url= http://www.xcd.aiga.org

7:27 PM | April 23, 2009 PST (GMT - 8)

fff said:

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1:33 PM | April 24, 2009 PST (GMT - 8)

John Bielenberg said:

Thanks David. Applications for Project M are due soon. See www.projectmlab.com

9:57 PM | April 30, 2009 PST (GMT - 8)

Phillip said:

Thanks David for this thoughtful piece and the supporting resources. The quote referenced "Design is no longer a one-way street. If the users who encounter your design don't add to the design's value in some way, then you are doing something wrong. Gone are the days in which a designer fights for causes by making an awareness poster or a book that informs people about an issue. The only way to make the world a better place is to invite and inspire everyone to work for it" really makes one ponder...

10:37 PM | September 22, 2009 PST (GMT - 8)

Val said:

Great Resources

10:02 AM | September 23, 2009 PST (GMT - 8)

Sandra said:

Just stumbled upon this post. Great piece! Really makes you think a bit about the role designers should play. One other link I would like to add to the resource list is http://www.livingprinciples.net/

9:01 PM | October 25, 2009 PST (GMT - 8)

Dino said:

What a great piece. As designers we need to engage in more conversations like this. I'd like to add a few links for the resources. Design Action Collective http://designaction.org/ Sappi: Ideas that Matter http://www.sappi.com/ideasthatmatterNA/index.asp

9:12 PM | November 30, 2009 PST (GMT - 8)

Raul said:

A designer friend of mine passed this article to me the other day and I finally got the chance to read it and review all of the valuable resources. It would be great if this list could continue to grow. There are so many interesting things going on in design right now in regards to sustainability and social design. There should be more on design education in terms of the resource list.

11:26 PM | November 30, 2009 PST (GMT - 8)

Samuel said:

Given the recent tragedy in Haiti. This highlights the possibilities designers have to use their skills for the greater good so to speak. In the response effort there is a lot the design community could add to a cause/initiative as a whole.

10:42 PM | January 15, 2010 PST (GMT - 8)

Kenzo said:

Great resources and opinion piece that sparks an interesting debate on social design. Things have changed since Tibor. With social media as seen with the earthquake in Haiti Twitter and other social media applications enable individuals and companies to bring an idea to the masses. One thing I would like to add to the list is Project H's initiative that is coming up this February. "The Design Revolution Roadshow"

7:47 PM | January 24, 2010 PST (GMT - 8)

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