This latest blog post by Pasquale Volpe and Tommaso Minnetti, founders the competition Good 50x70, looks at why the competition chooses to focus on posters.

Milano (Italy) - Every media is gradually shifting to a digital form, but to take one example, reading a book on an e-reader doesn't make a classic novel any different. In the same way, the printed poster has a lot of possible surrogates, many of which appear quite humble: a placard on he back of an airplane seat, a sticker on a bike saddle or something printed on an escalator. Ultimately they're just tiny posters.

The fact that we managed to set up a poster project completely online speaks for itself about the versatility of such a flexible medium. What we want to do with our posters is build a network of socially conscious designers and a database of communication that can help and inspire charities worldwide. Neither of those is rooted in the poster medium itself, nor are we particularly trying to do to preserve the poster as a relevant tool for graphic designers. A good idea doesn't come in a particular size or format, the poster comes in handy because it's a great testing tool to see if a concept is strong enough to make the cut or not.

But if you want to know the real reason why we focus on posters, we'll tell you: as marketing budgets abandon streets and newspapers, our master plan is to fill the vacated media spaces with our social posters. Nice, no?

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About Pasquale Volpe and Tommaso Minnetti
In 2006 they founded Good 50x70. Since then, they were awarded the 2008 Arete Award for Social Communication by the Italian Ministry of Communication and recently at the 2009 European design awards.

Their work has been presented on industry magazines in Italy, UK, USA, Germany and Turkey like: Ottagono, Linea Grafica, Progetto Grafico, Artlab, Graphicus, Computer Arts, Communication Arts, Novum, Grafik Tasarim.

Their exhibition has been shown in such locations as the Triennale Design Museum in Milano, the m.a.x. museum in Switzerland and the Istanbul Design Week.

They have led a workshop that involved students from schools like UDEM - University of Monterrey, Mexico; IED - Istituto Europeo di Design, Milano; CU - City University, Hong Kong.

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