About the design
This poster was made for an international poster contest organized for the 50th anniversary (1957-2007) of probably the most used typography in history, Helvetica.

The concept behind the poster says it all: "Helvetica is not typography, it’s lettering!" Which indicates that Helvetica outgrown itself and become far more than just typography, just as the Swiss Army knife did. As with the Swiss Army knife, in typography, Helvetica can do anything.

About the designer
Boris Ljubicic lives and works in Zagreb at the STUDIO INTERNATIONAL. He has dedicated himself to visual research in graphic design and visual communications. His radical works, adapted to some extent after several years, have been extensively used in Croatia and abroad. Many of these works has received international awards, recognitions and exhibitions.

His first project was the visual identity of the VIII Mediterranean Games, held in Split in 1979, whose sign and flag have become a permanent standard of all sport games in Mediterranean countries. Since 1990 his most important project was the visual identity of the Republic of Croatia.

Ljubicic tends to make universal designs, which can be applied widely. His work tends to be civilised and educational, with a view into the future. Very often his designs precede his time and are only completely understandable some time in the future.

More information
Client: Linotype / STUDIO INTERNATIONAL
Design firm: STUDIO INTERNATIONAL
Additional creative credits: Igor Ljubicic - 3d illustrations
Dimensions: 1180 x 840 mm
Copyright: 2007 STUDIO INTERNATIONAL

Boris Ljubicic
STUDIO INTERNATIONAL
Buconjiceva 43
Zagreb
10000 Croatia
T: +385 1 3740404
F: +385 1 3708320
E:
W: www.studio-international.com