Designers: Mark Busse, Ben Garfinkel and Matt Samycia Wood
Member of: GDC, Canada

About the design
"With a name that includes the word 'Industrial', in exploring our options we realised that revealing the process of the new logo's formation as an inherent quality of the mark would be analogous to the very work and craft we practice. This led us to a study of the deconstructivism movement; art and architecture characterised by an interest in manipulating ideas of a structure's surface or skin, non-rectilinear shapes which serve to distort and dislocate some of the elements of architecture, such as structure and envelope. The new Industrial Brand logo celebrates all that is industrial and mechanical, itself resembling pipes and infrastructure, and represents both process and panache."







Copyright: 2008 Industrial Brand

About the designers
Industrial Brand is a full service graphic design firm, branding consultancy and interactive agency based in Vancouver, BC, Canada. They specialize in corporate identity, branding, communication design, advertising campaigns, interactive design and website development. Industrial Brand was founded by Creative Director Ben Garfinkel and Design Director Mark Busse in 1997.

Mark Busse
Industrial Brand
106 - 336 East 1st Avenue
Vancouver, British Colombia
V5T 4R6 Canada
T: +1 604 737 1958
F: +1 604 737 4347
E:
W: www.industrialbrand.com