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POS-MATERIAL FOR BOBLBEE
Member of: MDD, Denmark
About the design
Global Act AB, a swedish company (design by ID Jonas Blanking), has
developed a unique backpack named BOBLBEE. At present time, Global Act
AB is lauching the product on the market.
The
target group has been identified overall as "urban and equiptment".
Later an extreme version will be introduced and the development of a
BOBLBEE Sport Kit based on "Carry-with-you" will be carried out (which
enables the carrying of for example nets and goals for street sports).
About the designers
2 Graphic Design, consists of
respectively Jan Nielsen and Ole Lund. Both graduated in 1994 from The
Danish School of Art and Design.
Further, Jan Nielsen has studied at the Gerrit Rietveld Academy, Amsterdam and the School of Visual Arts, New York.
Ole
Lund has studied at the Art Center College of Design, Vevey and the
Royal College of Art, London, also being a trainee at Pentagram Design
Inc. in New York.
Before starting their own design studio
in 1996 they have worked for Eleven Danes Design, Kontrapunkt and
Christian Bjorn Design.
In 1998, 2 Graphic Design received
the IG Prize for the design of a label for the beer Carls Special
(Carlsberg) together with a prize for the graphic design of Selfish
Sushibar. Further, the cooperation has given them two of the
advertising business' "Guldkorns" Prizes for a design for "Danmarks
Radio" (The Danish Radio).
More information
Client: Global Act AB
Designers: Ole Lund and Jan Nielsen
Design Firm: 2 Graphic Design
Copyright: 2 Graphic Design, 1998
2 Graphic Design
Ole Lund and Jan Nielsen
Wilders Plads, block P
DK-1403 Copenhagen K
Denmark
T: + 45 32 95 23 22
T: + 45 32 95 23 21
E:
W: www.2gd.dk
