Designer: Lorraine Carter
Member of: The Institute of Designers in Ireland

About the design

McConnells Gourmet Smoked Foods is a premium Irish brand with a rich heritage dating from 1928. The new brand identity and packaging was developed for the national and export markets to emphasise its superior Irish food emporium legacy, artisan smoked food history, eminent Dublin Grafton Street roots and multiple award winning status.

Client: McConnells Gourmet Smoked Foods
Illustration: Ron Wilson, Pat Liddy
Dimensions: 200mm x 300mm (assembled pack)
Copyright: 2008 Lorraine Carter, Ron Wilson, Pat Liddy

About the designer

Lorraine Carter is managing director of award winning brand design consultants Persona Design. Based in Dublin, Ireland and in business over 17 years her expertise has contributed to the growth of many Irish household brands. Lorraine works with her clients to make their brands the most profitable first choice in their target markets. A winner of numerous design awards she has also won Dublin Business Woman of the Year.

Persona Design
Persona House, 21 Carrickbrack Lawn, Sutton,
Dublin 13
Ireland
T: 35318322724
F: 35318393102
E:
W: www.personadesign.ie