![[Image: Design by Sebastian Guerrini, Argentina]](/database/images/display/sb4c865d7b297e2.jpg)
 |  |  |
01 September 2010
Buenos Aires International Theatre Festival
Designer: Sebastian Guerrini, Icograda Friend
The new brand of the theatre festival consists of four components: The acronym FIBA, the look, the variety of colours and the complementary institutional characters. They together make up a strong image which is diverse, active, theatrical, fresh and regional. The symbol works as a brand in itself and contains the DNA of future images and advertisements of the event. The main referent of the image is the "BA" of Buenos Aires which is watching in such a way that it adds to the climate to be awoken. This look coming from the graphic context is that which links FIBA with the active stage, given the variety of colours and the personification of those eyes from the complementary set of dolls.
The dolls represent the materialisation of the expression of the look, through gestures and movements. Their eyes are also the initials BA, which integrates from one language to another from the letters. These dolls confirm the character aspect of the cultural festival, since the image is linked both to pre-Incan paintings (weepers from northern Argentina), and with expressions of Latin American or Third World generally through the climate that is projected. These images and expressions multiply different characteristic of the festival, providing it with more personality and likeability.
Client: Buenos Aires City Council
Designer: Sebastian Guerrini
Design firm: Guerrini Design Island
Additional credits: Brand application were done by the designer from the Buenos Aires government, according to Sebastian Guerrini's identity manual
Copyright: 2009 Sebastian Guerrini
Guerrini Design Island
Paraguay 754 4B
Buenos Aires
1057 Argentina
T: +54 11 43158433
E:
W: www.guerriniisland.com
About the design
Brand of the International Festival of Buenos AiresThe new brand of the theatre festival consists of four components: The acronym FIBA, the look, the variety of colours and the complementary institutional characters. They together make up a strong image which is diverse, active, theatrical, fresh and regional. The symbol works as a brand in itself and contains the DNA of future images and advertisements of the event. The main referent of the image is the "BA" of Buenos Aires which is watching in such a way that it adds to the climate to be awoken. This look coming from the graphic context is that which links FIBA with the active stage, given the variety of colours and the personification of those eyes from the complementary set of dolls.
The dolls represent the materialisation of the expression of the look, through gestures and movements. Their eyes are also the initials BA, which integrates from one language to another from the letters. These dolls confirm the character aspect of the cultural festival, since the image is linked both to pre-Incan paintings (weepers from northern Argentina), and with expressions of Latin American or Third World generally through the climate that is projected. These images and expressions multiply different characteristic of the festival, providing it with more personality and likeability.
Client: Buenos Aires City Council
Designer: Sebastian Guerrini
Design firm: Guerrini Design Island
Additional credits: Brand application were done by the designer from the Buenos Aires government, according to Sebastian Guerrini's identity manual
Copyright: 2009 Sebastian Guerrini
About the designer
Sebastian Guerrini is a Designer in Visual Communications (La Plata University, Argentina) and PhD in Communication and Image Studies (Kent University, UK), where he researched the link between identity and image. He has carried out image and identity design works in 17 countries. His studio is Guerrini Design Island, www.guerriniisland.com and his opinions can be read in www.sebastianguerrini.comGuerrini Design Island
Paraguay 754 4B
Buenos Aires
1057 Argentina
T: +54 11 43158433
E:
W: www.guerriniisland.com
