Advertisement of entertainment?
This week's Feature article, Branded entertainment, by Design 360° Magazine, is an interview with One Club President Kevin Swanepoel. Kevin forecasts the future of advertising as having an increase in "branded entertainment".

As a consumer, how do you feel about this increase of branding in your entertainment?
There is already too much visual clutter out there!
60%
Advertisers should have an opportunity to draw consumers in new and innovative ways.
40%
Total Votes: 20