The Graduate School of Media Design is an institute for the education of media innovators and other individuals possessing human resources that enable them to develop creative industries. Media innovators are people with the ability to create new ideas, expressions, and processes.

We now face the next great revolution after the Industrial Revolution of the 19th century and the Distribution Revolution of the 20th century. This is the "Creative Revolution." In agricultural and industrial societies, value was created from natural resources. Industrial society arose from the spectacular increases in manufacturing capacity from the middle of the 19th century. This was made possible by the use of machines. The result was a 20th century transformation to a consumer society. Mass-produced goods reach us through advanced distribution networks, and we consume what we are led to buy by mass advertising. This modern society is characterized by division into experts, on the one hand, who produce goods and advertisements, and consumers, on the other, who passively receive them. As the price for acquiring an affluent world rich in goods, we have lost pleasure in creating things. From the 19th to the 20th centuries, creativity became divorced from economic acts as it came to be regarded as a cultural or artistic activity that was the preserve of experts known as "artists". We, in turn, are left in the position of consumers of the "arts."

The Creative Revolution will redistribute resources on a global scale through advanced digital infrastructures, restoring human creativity. Technological advances are constantly giving value to creative acts around the world. The number of creative people is increasing, as is amply demonstrated by the content creation volume of Internet users throughout the world. The Internet eliminates obstacles to the redistribution of cultural and social resources. It enables free distribution. People can enjoy expression in the form of use, sharing, and distribution of these resources. The resources available are expanding, as are the events that presage the emergence of new economic activities. Many people have begun to acquire the ability to design media themselves as a new form of literacy.

Despite these developments, creative industries have yet to actually emerge, as a shortage of creative talent remains. Humans all have creative potential and an ability to convert results to value. Digital technology, in particular, has the potential to dramatically expand human creativity. The Graduate School of Media Design is an institute that educates and trains this new type of human resource - dubbed a "media innovator". And she or he will play a leading role in the creative society to come.