The BCSA, incorporates the Brand Design Council (formerly known as THINK), was constituted after extensive debate around the need for a collective voice to represent, strengthen and advance the interests of the wider branding and design industry in SA, and it.

The board of the new Brand Council of South Africa (BCSA) has elected HKLM's Sean McCoy as chairman, and Interbrand Sampson's Jeremy Sampson and Brand Leadership's Thebe Ikalafeng as joint vice chairs.

BCSA is committed to making a relevant contribution to the economy by promoting bilateral exposure between the local and the international brand marketing and design industry. It is also committed to encouraging its members to contribute to society at large.