The British Design Council (BDC) enhances prosperity and well-being in the UK by demonstrating and promoting the vital role of design in a modern economy

DESIGN CAMPAIGNS
BDC does this in a practical, hands-on way by running Design Campaigns in key areas of business and the public sector. These campaigns bring designers and managers together with consumers to improve the performance of organisations and deliver enhanced products and services.

Each Design Campaign is delivered over a limited period in partnership with relevant institutions and agencies to ensure that knowledge and ongoing activity are multiplied nationally. Our current campaigns are in the areas of Technology, Learning Environments, Design Skills and Manufacturing.

R&D
Future Design Campaigns are continually in development through a dynamic R&D unit, which uses a design-based approach to challenge accepted thinking on familiar social and economic problems. Current areas of enquiry are citizenship, agriculture and health.

Design Solutions
Ongoing information and support services are provided for a wide range of audiences including business managers, educators and designers. Our Design Solutions include training programmes, online knowledge services, research, case studies and publications.

UK Design Biennial
The Design Council is developing a national programme of Design Biennials to highlight national and international design stories and support regional economic growth through design-led investment. Plans will be announced in spring 2005.

BDC'S WORK
Design Campaign: Learning Environments
Bringing innovation into the classroom so that learning environments help teachers to help students realise their potential

Design Campaign: Manufacturing
Helping UK manufacturers transform their bottom line by using design to spark innovation, develop better products and open up new markets

Design Campaign: Technology
Helping the UK's technology businesses use design to turn world-leading science into successful products and services

Design Campaign: Skills
Building design skills among school and university students so they are better equipped for an entrepreneurial, knowledge-based economy

RED
Using design to challenge accepted thinking on major economic and social challenges and come up with potential solutions

Design Solutions
Providing high quality design information and services that help managers make better design decisions and help designers support business and the public sector effectively

Design Biennials
Putting design in the public eye with a programme highlighting design at its best and boosting design infrastructures and investment in key regions