Vice President 2005-2007 - (Johannesburg, South Africa)

Veejay is a founding partner of Herdbuoys McCann-Erickson, which was the first black advertising and design company to open a practice in South Africa in 1991.

He has created some of the more memorable design moments in South Africa's democratic history including the new corporate identity for the national carrier, South African Airways and the imagery and identity for the first Truth and Reconciliation Commission, a commission to deal with South Africa's turbulent past and voting system. He has also created the voting system for the new government, the ballot paper for the first democratic elections and designed all the voter education campaigns.

Ten of his anti-apartheid and 'How to Vote' posters are in the permanent display of the Apartheid Museum in Johannesburg and his 'Dance Theatre of Harlem' poster is in the permanent collection of the Smithsonian Institute in New York.

He currently advises the South African government on design issues and creates all of the presidential inauguration imagery in addition to personally advising the First Lady on branding and design for all of the President's social projects.

He sits on board of South Africa's International Loerie Awards, on the advisory council of the Vega Brand & Advertising School in South Africa and is a committee member on the Transformation and Empowerment commission for the communication industry.

Veejay is also the former chairman of the Graphik Design Council of South Africa, THINK, and was the managing partner of HerdBuoys Strategy, Branding & Design. In July 2005, he established Black, a strategic branding and design consultancy.