Straight to Business 2010 will focus on how design helps build new models which are profitable, sustainable and have a commitment towards environment and society. Straight to Business 2010 invites us to explore and imagine new business opportunities from a strategic point of view: the point of view of design.

Find out more: www.icogradadesignweekmadrid.org



About ddi: The Spanish Public Corporation for the Development of Design and Innovation (ddi) is the Spanish state agency established to promote awareness of design, and the role that design can play, in boosting competitiveness in business. www.ddi.es