Optimism is officially defined as a tendency to expect the best possible outcome. So does good design triumph over evil? Through the theme of 'Optimism', Icograda Design Week Brisbane 2010 aims to promote dialogue on issues shaping the nature and relevance of communication design practice today.

Come be inspired, challenge your ideas and engage with other designers and design lovers to provoke new thoughts and to create change. Whatever colour, form or function 'Optimism' means to you, join designers and colleagues from around the world in celebration of creativity, communication and collaboration.

31 July: Early bird registration deadline

Don't miss out on the best rates for this exciting event. Your registration includes the Welcome Reception, all sessions at the Optimism Conference and admission to the Design Trade Fair. As a bonus, attend the Business and Design Day for industry for free – but register now since seating for this exclusive professional development opportunity is limited.