Feature: Adding Value To The Rupee
In July 2010, the Indian government presented the first symbol for the Indian rupee, selected from thousands of submissions responding to an open call for entries. The Director of Elephant Design, Ashwini Deshpande, presents her take on the submission process, the new symbol and how it represents this diverse nation.
There are two things that drive most Indian corporates to look at their image, branding, quality of products and services, differentiation in offering, communication values, etc. Either they are facing competition from global brands in India or they foresee themselves exporting their products or services in markets where global brands have firmly established themselves already. It is never too late to start something that feels right.
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Above image: D. Udaya Kumar showcasing his winning design. Source: Facebook.BACK
![[Image: enews 31/10]](http://www.icograda.org/database/images/display/sb4c5886071ce97. "enews 31/10")
