Ronald Shakespear has described his profession as "making the city legible." With his sons Lorenzo and Juan and daughter Barbara, his design consultancy Diseño Shakespear has completed numerous way-finding, branding, and design mega-projects in Buenos Aires, from the city's underground to its hospitals and zoo.

While most of their work has been in Argentina, their reputation is global, with published projects in design journals such as Communication Arts, Ottagono, Taschen's Latin American Design, Print, and Novum.

The firm's work has been exhibited at the Centre Georges Pompidou in Paris, the AIA Branch House in Richmond, the Katzen Arts Center in Washington, DC, and at the Triennale di Milano.

Read the complete Feature >>