Designers create so much of what we see, what we use, and what we experience. How did design help choose a president? Why are people buying houses they cannot afford? Why do U.S. automakers now struggle to compete? Why do we really have an environmental crisis? Design matters. Like never before.

Do Good Design is a call to action: It alerts designers to the role they play in persuading global audiences to fulfill invented needs. Berman outlines a more sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how one industry can feel better about itself by holding onto its principles. Today, everyone is a designer. And the future of civilisation is our common design project.

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