[Image: Icograda World Design Congress 2009 identity]

Icograda World Design Congress 2009

Icograda World Design Congress 2009 will take place in Beijing, China, from 24-30 October 2009. The Congress theme, Xin-信, literally signifying human speaking and hence a message or letter in Chinese, represents a primitive means of communication.
About the identity
In developing the visual identity, Congress organisers at the Central Academy of Fine Arts (CAFA) decided to use a visual identity system, rather than a single mark. Inspired by the theme, the images of six envelopes form the basis of the system. These represent the different standard envelope sizes used in China. When combined, they will form all 26 Chinese characters.

Today XIN has come to encompass more dimensions than ever before:
  • Xin-xi (Information) - human communication
  • Xin-nian (Vision) - designing a better world
  • Xin-ren (Trust) - understanding and collaboration
  • Xin-yong (Creditability) - reliability and responsibility
  • Xin-xin (Faith) - believing in hope

Through the theme of XIN-信, Icograda World Design Congress 2009 Beijing seeks to explore the contemporary issues and challenges facing communication design.

For more information, visit www.beijing2009.org