The aim of the IDA Congress is to bring together the unified voice of designers around the world in a themed framework to advance the vision and mission of the IDA, by exploring and realising the benefits of design in a variety of fields with a stake in design, such as government (commerce, trade, culture etc.), INGOs, business, science and technology, education or social sciences (ethnography, sociology etc.)
The IDA's primary objectives for the Congress are:
- to promote the value of design-based collaboration between the IDA disciplines, to highlight their similarities as well as their unique attributes;
- to emphasise the value of design-based collaborations with other fields that have a stake in design;
- to provide an engaging and educational experience for the memberships of the IDA and the global congress audience;
- to promote interaction among the memberships of the IDA and stakeholders of the congress;
- to position the IDA as the global voice of design and an enabler of innovation;
- to platform the host city, country and region for their commitment and contribution to design globally;
- to attract and influence government action to the importance of design.



