![[Image: Icograda General Assembly 23]](/database/images/display/sb4af0ab6a4afea.jpg "Icograda General Assembly 23, Beijing, China")
Beijing (China) - The Icograda General Assembly, meeting from 24-25 October in Beijing, China formally adopted a framework for sustainable practice policy development. Led by the Executive Board, the process was championed by Treasurer David Berman (Canada) in consultation with several Icograda Members and stakeholders throughout the 2007-2009 term.
Russell Kennedy, Icograda President 2009-2011, delivered the following address to the Icograda General Assembly 23 in Beijing, China on 25 October 2009.
My father once told me: "There is a very good reason why windshield of a car is bigger than its rear view mirror." I guess what he was saying is that it is more important to plan for the future than it is to dwell on the past. I have always found this to be valuable advice for life….and business for that matter.
My father once told me: "There is a very good reason why windshield of a car is bigger than its rear view mirror." I guess what he was saying is that it is more important to plan for the future than it is to dwell on the past. I have always found this to be valuable advice for life….and business for that matter.
![[Image: Design by Ladan Rezaei, Iran]](/database/images/thumbnail/sb4af1d596b89a8.jpg_s.jpg "Design by Ladan Rezaei, Iran")
![[Image: Design by Oisín Share, UK]](/database/images/thumbnail/sb4ad4898843763.jpg "Design by Oisín Share, UK")
This week: Ladan Rezaei, IGDS (Iran)
Icograda is the world body for professional communication design and a partner of the International Design Alliance (IDA).
